Leadership Development
Build leadership as a measurable organizational competency with assessments, upward feedback, behavioral roadmaps, and practical coaching skills grounded in the science of behavior.
Aubrey Daniels International helps Michigan executives strengthen leadership behavior, employee engagement, and measurable business performance through science-based coaching. From manufacturing teams and healthcare organizations to service operations across the state, ADI equips leaders with practical tools, upward feedback, and behavioral roadmaps that turn good intentions into consistent action and sustainable results.

Science-based coaching, training, surveys, and consulting designed to improve leadership behavior and organizational performance.
Build leadership as a measurable organizational competency with assessments, upward feedback, behavioral roadmaps, and practical coaching skills grounded in the science of behavior.
Develop leaders through a focused two-day workshop that integrates coaching practices, behavior-based tools, change management, and follow-up support for sustained execution.
Use surveys and assessments to understand leadership impact, employee perceptions, behavioral disconnects, and practical opportunities for targeted executive coaching.
Create a coaching culture using clear, systematic, measurable, and repeatable methods that align leadership behavior with strategic business priorities.
Help executives understand how their own behaviors influence engagement, discretionary effort, retention, collaboration, and daily motivation across teams.
Equip leaders with practical behavior science tools through workshops such as Bringing Out the Best in People and Behavioral Leadership Training.

ADI begins with surveys, assessments, and stakeholder feedback to identify how executive behavior affects performance, engagement, and culture. For Michigan organizations, this can reveal site-specific patterns across operations, corporate teams, and frontline leadership.
Organizations across industries use ADI’s behavioral science approach to improve leadership, culture, and performance.
ADI brings proven behavioral science, practical coaching, and measurable performance improvement to executive leadership development.
Over 45 years applying behavioral science to improve leadership and business performance.
Coaching is grounded in Applied Behavior Analysis, not personality theory or motivational guesswork.
Practical methods support Michigan employers managing complex teams, productivity demands, and engagement challenges.
ADI aligns leadership behavior, systems, and reinforcement so improvements last beyond training.
Behavior science experts guiding measurable leadership performance improvement.

Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.

Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.
Executive leadership coaching fees vary based on scope, number of leaders, assessment needs, delivery format, and follow-up support. ADI’s work often includes surveys, leadership assessments, training, behavioral roadmapping, and coaching rather than a single session model. Pricing is not listed publicly because engagements are tailored to the organization’s goals, leader population, and desired business outcomes.
Talk with ADI about your coaching goals and organizational challenges.
Recognized for strong thought leadership visibility.
Decades applying behavior science to business.
Proven performance improvement methodology worldwide.
Share your leadership goals, performance challenges, and preferred delivery format. ADI will help identify the right coaching, assessment, or training approach for your organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.