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Culture Shift Consulting — Strategic Planning Services

ADI helps organizations turn culture goals into practical, measurable strategic plans grounded in behavioral science. From diagnosing what drives current performance to aligning leadership actions, systems, and accountability, our consultants build roadmaps that support lasting change instead of short-term enthusiasm. Clients gain a clearer path to stronger engagement, steadier execution, and sustainable business results.

Consultants leading a strategic planning session

Our Strategic Planning Services

Behavior-based consulting services that help leaders assess culture, align systems, and build practical plans for lasting organizational improvement.

Culture Change

ADI helps organizations diagnose current culture patterns, identify reinforcing systems, and build a behavioral roadmap that closes the gap between stated values and everyday performance.

Surveys & Assessments

Science-based surveys and assessments reveal employee perceptions, leadership impact, and system barriers, then translate findings into actionable strategic priorities and coaching plans.

Leadership Development

Leadership training equips managers with practical behavioral tools to guide change, reinforce desired actions, and sustain strategic initiatives across teams and departments.

Employee Engagement

ADI helps leaders strengthen engagement by aligning behaviors, expectations, and systems so employees contribute greater discretionary effort toward strategic business goals.

Organizational Solutions

Consultants support organizations in building coaching cultures, improving accountability, and applying measurable methods that connect strategy to daily execution.

Workshops

Targeted workshops introduce the science of behavior and give leaders practical tools to improve collaboration, performance, and culture transformation efforts.

Leadership team reviewing a strategic planning process

How Strategic Planning Engagements Work

Assess the Current Culture

ADI begins by gathering objective data through surveys, interviews, observations, and assessments to understand how people, systems, and processes currently shape behavior and performance.

Identify Strategic Gaps

Build a Behavioral Roadmap

Equip Leaders to Execute

Sustain and Refine Progress

Trusted By Leaders

Success Stories

Organizations rely on ADI to turn culture strategy into measurable, sustainable performance improvement.

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations

"The consultants we work with at ADI are practical and pragmatic. Our consultants get to know us—they invest time and effort to understand our business environment and provide pertinent guidance on how to shape culture."

Rich Gold

"We are achieving better numbers than we've ever achieved before. Our accuracy is higher. Our accidents are going down. Our costs are lower than they've ever been, and we're setting new records on throughput activity and accuracy."

VP Logistics

"There is no question that it's a more engaged workforce. And in some cases, it has been really dramatic."

Mark Manion

"The change was astronomical. The improvement we've had has been miraculous."

Manager of customer service operations
The ADI Difference

Why Choose Aubrey Daniels International?

ADI brings scientific rigor and practical execution to culture-focused strategic planning.

Deep Experience

Over 45 years applying behavioral science to organizational performance and culture improvement.

Science-Based

Recommendations are grounded in behavior analysis, not trends, assumptions, or generic management theory.

Actionable Plans

Assessments and surveys are translated into measurable roadmaps leaders can actually execute.

Leadership Focus

ADI equips leaders with coaching tools that sustain change across teams and systems.

Meet The ADI Team

Experienced experts in behavior-based performance improvement.

Portrait of Dr. Aubrey C. Daniels, Founder of Aubrey Daniels International

Dr. Aubrey C. Daniels

Founder

Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.

Portrait of Judy Agnew, Senior Vice President at Aubrey Daniels International

Judy Agnew

Senior Vice President

Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.

Frequently Asked Questions

What does a culture consultant do?

A culture consultant helps organizations understand how everyday behaviors, leadership practices, systems, and incentives shape performance. At ADI, that means using surveys, assessments, observations, and coaching to identify what is reinforcing current culture patterns, then building a strategic roadmap to align leadership actions and organizational systems with desired business outcomes.

What is a culture shift?

What types of organizations benefit from culture strategy consulting?

What is included in a strategic planning engagement with ADI?

How long does culture change strategic planning take?

How does ADI measure whether a culture strategy is working?

What makes ADI's approach to culture consulting different from other firms?

Does ADI provide leadership training as part of its culture strategy services?

Still Have Questions About Culture Strategy?

Talk with ADI about your goals and planning needs.

Trusted & Proven

Awards and Recognition

ABAI membership recognition

Elite Media Presence

Sought out by CNN, CNBC, The New York Times, and The Washington Post for expert authority

45 plus years experience badge

45+ Years Experience

Long-standing expertise in behavior-based consulting.

5-star Google rating badge

5-Star Google Rating

Positive client feedback on Google.

Build a Smarter Culture Strategy

Share your goals, challenges, and timeline, and ADI will help you explore the right strategic planning approach for your organization.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.