Safety Leadership
Develop leaders who can coach safe behaviors, remove operational barriers, and create accountability systems that improve fleet safety performance across drivers, supervisors, and managers.
Build safer, more accountable fleet operations with science-based training and certification from ADI. Our programs help safety managers strengthen leadership, improve driver engagement, reduce at-risk behaviors, and turn safety systems into consistent daily practice across transportation, logistics, and field-based teams.

Targeted training, assessments, and consulting to strengthen fleet safety leadership and long-term performance.
Develop leaders who can coach safe behaviors, remove operational barriers, and create accountability systems that improve fleet safety performance across drivers, supervisors, and managers.
Equip fleet safety managers with practical behavioral science tools, coaching methods, and implementation support that move beyond awareness and into measurable day-to-day safety improvement.
Use structured observations, feedback, and positive reinforcement to strengthen safe driving habits, reporting consistency, and engagement throughout fleet operations.
Evaluate current safety culture, leadership effectiveness, and system readiness to identify gaps, prioritize improvements, and guide a stronger fleet safety roadmap.
Improve the consistency of inspections, meetings, reporting, and leader interactions by addressing the behavioral causes behind uneven safety system execution.
Build trust-based safety participation so drivers and leaders contribute to hazard recognition, coaching, and continuous improvement because they are genuinely engaged.
ADI helps organizations prepare fleet safety managers to lead with clarity, coach effectively, and build systems that support safer decisions on the road and in the yard. Grounded in behavioral science, our training and certification-focused solutions strengthen leadership capability, improve engagement, and create sustainable safety performance instead of short-term compliance gains.

See how organizations use ADI to improve safety leadership, engagement, and measurable performance.
ADI brings proven behavioral science to safety leadership development and organizational performance improvement.
Over 45 years applying behavioral science to improve safety, leadership, and operational performance.
Training is grounded in behavior analysis, not generic awareness programs or one-time presentations.
ADI pairs training with coaching, assessments, and roadmaps for sustained execution after certification.
Supports organizations across industries with scalable delivery for complex, multi-site fleet operations.
Experienced behavioral science leaders guiding safer performance.

Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.

Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.
Fleet safety manager training and certification prepares leaders to manage driver safety, coach frontline behaviors, strengthen reporting systems, and improve accountability across transportation operations. A strong program goes beyond regulations and awareness by teaching practical leadership skills, behavior-based methods, and implementation strategies that help safety managers influence daily decisions, reduce risk exposure, and support long-term performance improvement.
Speak with ADI about certification, customization, and implementation support.
Association-backed behavioral science expertise
Longstanding performance improvement leadership
Trusted methodology for lasting change
Share your goals, current challenges, and team structure. ADI will help you explore training, certification, and consulting options that fit your organization.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.