Safety Culture Change
ADI evaluates current behaviors, systems, and leadership practices, then builds a behavioral roadmap to help manufacturing organizations create a stronger, more proactive safety culture.
Explore science-based safety consulting options for manufacturing teams that want stronger leadership, safer behaviors, and measurable performance gains. ADI helps plants move beyond compliance with assessments, training, and culture-change support designed to improve consistency on the floor, strengthen accountability, and sustain results over time.

Manufacturing-focused consulting, assessments, training, and behavior-based programs built to improve safety performance sustainably.
ADI evaluates current behaviors, systems, and leadership practices, then builds a behavioral roadmap to help manufacturing organizations create a stronger, more proactive safety culture.
This consulting service equips leaders at every level to reinforce safe behaviors, remove barriers, and turn safety expectations into measurable daily actions.
ADI implements observation, feedback, and reinforcement systems that help manufacturing teams build consistent safe behaviors across frontline, supervisory, and executive roles.
Independent surveys and assessments reveal gaps in culture, systems, and readiness, giving manufacturers actionable findings that support targeted improvement plans.
Workshops and coaching develop practical leadership, feedback, and accountability skills so teams can apply safety principles immediately on the job.
ADI helps manufacturers strengthen existing safety systems by identifying inconsistent execution, conflicting incentives, and process issues that undermine safe performance.
ADI provides manufacturing organizations with tailored safety consulting packages built around assessments, leadership development, behavior-based safety, and systems improvement. Whether you need a focused workshop, a readiness assessment, or a broader culture-change engagement, each solution is designed to improve execution on the plant floor, strengthen trust between leaders and workers, and deliver sustainable performance gains.

See how organizations use ADI to improve safety culture, leadership, and measurable workplace performance.
Manufacturers choose ADI for practical, measurable safety improvement grounded in behavioral science.
Over 45 years helping organizations improve safety and performance through applied behavioral science.
ADI supports manufacturing environments where consistent execution, frontline trust, and safe routines matter daily.
Surveys and assessments translate findings into coaching plans, not static reports or vague recommendations.
From single-site manufacturing initiatives to broader implementations, ADI delivers structured support that sustains change.
Experienced behavioral science leaders guiding measurable organizational improvement.

Founder
Dr. Aubrey C. Daniels is the founder of Aubrey Daniels International (ADI), a globally recognized leader in applying the science of behavior to business performance for over 45 years. He is widely credited with introducing the phrase "Performance Management" to describe how organizations can motivate employees to enthusiastically deliver results. Grounded in his deep expertise in Applied Behavior Analysis, Dr. Daniels built ADI on the principle that understanding behavior and identifying what truly reinforces people unlocks exceptional performance. He is the author of several bestselling management classics, including Bringing Out the Best in People and Performance Management, and has transformed organizational cultures across diverse industries worldwide. His work continues to shape how leaders think about sustainable, behavior-based performance improvement.

Senior Vice President
Judy Agnew serves as Senior Vice President at Aubrey Daniels International, where she applies her extensive expertise in behavioral science to help organizations achieve measurable, lasting performance improvements. A dynamic and compelling speaker, Judy has the rare ability to energize and inspire audiences of all sizes, delivering presentations that challenge conventional thinking and motivate meaningful change. She is the co-author of Safe by Accident, a resource that brings behavioral science principles to workplace safety. As an expert presenter and advisor, Judy works with leaders across diverse industries to translate the science of behavior into practical strategies that enhance employee performance, strengthen organizational culture, and drive sustainable business results.
ADI offers manufacturing safety consulting across several formats, including assessments, surveys, leadership training, behavior-based safety implementation, safety systems optimization, and broader culture-change engagements. Companies can start with a focused service such as a readiness assessment or workshop, or build a larger consulting package that combines diagnostics, training, coaching, and follow-up support for sustained improvement.
Talk with ADI about scope, delivery format, and package fit.
Affiliation with behavior analysis professionals.
Long-standing behavioral consulting expertise.
Positive verified customer feedback.
Share your manufacturing goals, current challenges, and timeline, and ADI will help identify the right consulting approach.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.
For immediate assistance, feel free to give us a direct call at +1 678-904-6140. You can also send us a quick email at info@aubreydaniels.com.